Canadian geographic audience intelligence

Map your postal code data. Build your next audience.

Import Canadian postal codes in bulk to see where your customers are concentrated, then explore the demographic, economic, business, and platform context connected to those areas.

One free project is included when you create an account.
AudienceScout's layered geographic audience mark, moving gently in depth.
Built for Canadian campaigns
Official public dataBrowser-local postal-code processingCampaign-ready audience insights

From postal codes to campaign

Three familiar ways to plan a better audience

Begin with the information you have. AudienceScout helps turn it into a practical geographic campaign plan.

01

Map Customer Locations

Paste or import Canadian postal codes in bulk to see the regions where your customers are already concentrated.

Explore workflow
02

Discover Markets

Compare demographics, market size, customer concentration, local business activity, and platform audience potential on a Canadian map.

Explore workflow
03

Export Campaigns

Turn selected regions into campaign-ready targeting lists and clear, editable planning reports.

Explore workflow

Narrow the market

Find the postal regions that fit your target audience.

Turn audience requirements into clear geographic criteria and see which areas satisfy every active threshold.

  • Load a Canadian city and inspect its postal regions
  • Set minimums for income, households, age, families, ownership, or education
  • Highlight matching regions instantly on the map
  • Use the matches as a focused campaign targeting list
See how audience matching works
AudienceScout demographic matcher highlighting qualifying FSA regions.

One planning workspace

A clear business case for every region

AudienceScout connects existing customer geography, market intelligence, and campaign outputs so every selected region has a clear reason to be in the plan.

Customer concentration

See raw occurrence and normalized customer penetration by Canadian postal region.

Local audience profiles

Compare income, age, households, housing, education, immigration, and work-mode measures.

Audience threshold matching

Set minimums for income, household count, age, family composition, home ownership, or education to narrow a city to the regions that fit your target audience.

Campaign-ready output

Export targeting codes and create editable planning briefs your team or clients can use.

Built around real planning jobs

Useful across the teams that choose where campaigns run

Digital Marketing Agencies

Build persuasive Canadian campaign geographies and share the market opportunity with clients.

See solution

Retail

Find trade areas, customer clusters, and nearby markets that resemble proven locations.

See solution

Home Services

Build practical service-area campaigns around households, housing, and local demand signals.

See solution

Real Estate

Compare housing, household, and market characteristics to focus geographic marketing on the areas that best match each campaign.

See solution

Healthcare

Size communities, compare age and household patterns, and focus outreach around the areas a campaign is designed to serve.

See solution

Franchises

Compare franchise territories and find markets with characteristics similar to strong locations.

See solution

Non-profits

Plan regional awareness and fundraising outreach with accessible Canadian public data.

See solution

Market intelligence in one place

Public Canadian data, prepared for campaign planning

Compare population, households, income, age, housing, education, facilities, and business activity in one geographic market view.

Explore Market Data
Statistics Canada Census ProfilePopulation, households, income, age, housing, education and more
2021
Open facility databasesEducation, health care, culture, recreation, and sport
Bundled
Open business contextBusiness activity and industry signals by postal region
Open data

See AudienceScout in action

Turn regional insights into a campaign plan

Explore real views from the AudienceScout report and audience builder, then create your own audience when you are ready.

AudienceScout project report showing selected FSA regions and combined market measures.
AudienceScout platform audience potential analysis beside a postal-region map.

Start before you upgrade

A useful Free plan, with Pro when you need it

Start here

Free

$0

  • One saved project
  • Up to four selected FSA regions
  • Core audience planning
Start Free
For teams

Agency

Custom team pricing

  • Everything in Professional
  • User and team management
  • Shared team access
Compare Plans

Frequently asked questions

Enough context to get started

Is AudienceScout free to try?

Yes. Create a free account and build your first audience immediately inside the application.

What geography does AudienceScout use?

AudienceScout works primarily with Canadian forward sortation areas, or FSAs—the first three characters of a Canadian postal code.

What happens to the postal codes I import?

Import postal codes on their own to map customer concentration and connect each region with local market insights. Processing stays in your browser. Saved projects retain the region-level counts used in your analysis.

Where do the demographics come from?

Core profiles are built from the Statistics Canada 2021 Census Profile for FSAs. Facility context comes from official open database snapshots, with source and coverage notes kept alongside the data.

How does audience threshold matching work?

Choose the audience characteristics that matter to your campaign and set a minimum for each one. AudienceScout highlights the postal regions that satisfy every active threshold, helping you turn a large market into a focused targeting list.

What do platform audience estimates help me plan?

They combine local age distributions with Canadian platform usage patterns so you can compare channel fit and prioritize regional media plans.

How do I get started?

Create a Free account and experience the workflow immediately. You can upgrade to Professional from your account when you need larger audiences, reports, and sharing.